Although local SEO is extremely important for your online presence, social media is perhaps even more vital. Social media is something you can directly influence and reach out to your fan base. Facebook and Instagram are certainly the big two to aim for having billions of users world wide.
Consistency is key on your social media presence, you not only should post frequently, but also engage with your customer base. Once again, RAST can help to guide you to what you should be doing and provide a strategy to become the first thought in your followers minds.
And if your business warrants it, we can even set up and manage a YouTube channel as another source of outreach to your custom base. Done well, you could reach thousands of extra people every month.