Frequently asked questions

Not at all. Some clients just need Google Ads or social media; others hand me the whole lot. We’ll work out what makes sense for your goals and budget.

No. I have deep experience with chiropractic and medical practices, but I work with all kinds of local businesses — trades, home services, retail, professional services and more.

No. I’m based in Pittsgrove, NJ and work with plenty of businesses in Salem and Cumberland County, but I also work with clients across the country.

Me. RAST Enterprises is my business and I do the work myself, so you’ll always have one point of contact who knows your account.

Call me on 609-774-3865, email rich@rastenterprises.com or use the form on the contact page. Tell me a bit about your business and we’ll go from there.

Local SEO improvements often start showing within a few months, while competitive keywords take longer. If you need leads sooner, Google Ads can bring in calls while your organic rankings build.

It's the group of three businesses shown on a map near the top of Google when someone searches for a local service. Getting into those three spots is the main goal of local SEO.

Yes. Google Business Profile supports service-area businesses. Your address can be hidden, and we focus on the towns you actually serve.

Yes. The number, freshness and quality of your reviews affect both your ranking and whether people choose you once they see you.

Yes. AI tools rely on the same signals — clear content, structured data and a trustworthy web presence. Good SEO is the foundation AI recommendations are built on.

No honest marketer can guarantee rankings, because Google and AI tools control the results. What I can do is fix what's holding you back and steadily build the signals that earn visibility.

Not always. Many sites can be improved as they are. If yours is slow or hard to work with, I'll tell you straight.

Common culprits are broad keywords, no negative keywords, poor landing pages and no conversion tracking. I fix those fundamentals first.

Yes. Your ad spend is billed by Google to your own account, so you keep ownership of the account and its data.

Often both. Ads bring leads in now; SEO builds long-term visibility that doesn't stop when you pause spending.

Real photos of you, your team and your work perform best, so I'll ask for some. I can also create graphics and video to fill the gaps.

Yes. You'll see the content calendar before anything goes live.

Yes, Meta (Facebook and Instagram) ads can be added when you want to reach new audiences or promote an offer.

It helps, because people connect with real faces — but it's not required. Voiceovers, B-roll and AI-assisted visuals can work well too.

Using modern AI tools for things like visuals, voiceovers and effects, combined with traditional editing. It makes high-end looking video far more affordable.

Yes. Send over your clips and I'll turn them into polished, platform-ready videos.

Anywhere you need them: social media, ads, your website, YouTube and Google Business Profile.

Yes. I can refresh your current site or rebuild it from scratch, keeping your Google rankings intact with proper redirects.

Yes, if you want to. Or I can handle updates for you as part of ongoing website care.

Yes. I fix common accessibility issues toward WCAG 2.1 AA guidelines, such as contrast, alt text, headings and keyboard navigation.

Consistency matters more than volume. For most local businesses, a few quality posts a month is a solid pace.

Yes. I write from your input and your way of explaining things, and you approve everything before it goes live.

I use AI tools to speed up research and drafting, but every piece is guided by your expertise and edited by me for accuracy and voice.

Yes. Service pages, about pages and landing pages are often where better copy makes the biggest difference.

Not if it's done well. Messages are written in your voice and designed to start real conversations, not replace them.

Usually, yes. Many platforms can be connected directly or through tools like Zapier.

Anything from AI-assisted content workflows to custom tools that handle repetitive tasks. Tell me what eats your time and we'll see what's possible.