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● About RAST Enterprises
Hi, I’m Rich. When you work with RAST, you work with me.
I’m the founder of RAST Enterprises, a digital marketing business in Pittsgrove, New Jersey. I help local businesses get found, get chosen and get busy — and I do the work myself, from the first call to the monthly report.
My story
From England to New Jersey, by way of Australia and France.
I’m originally from England. My first career was as a production buyer for a diamond tooling company, sourcing the raw materials used to make diamond cutting wheels — a job that teaches you to watch every cost and get the details right.
At 27 I moved to Australia and became a graphic designer, creating promotional leaflets for a national tool importer. Those leaflets were printed in the hundreds of thousands and handed to tradespeople across the country. It was my first lesson in marketing that has to sell, not just look nice.
Then I took a leap. I bought a heritage-listed homestead in Queensland, restored it, and opened it as a café, restaurant and museum — and in 2004 it was named Business of the Year. Running my own customer-facing business taught me what local business owners deal with every single day.
After five years restoring an old house in France, I moved to New Jersey in 2010, earned an associate’s degree in graphic design and started RAST Enterprises. In 2018 I also started a lead-generation company that connected accident victims with the right attorneys, built it up, and recently sold it for seven figures.
Today I help local businesses get found, get chosen and get busy. Everything I do for clients, I’ve done for my own businesses first — and you’ll always deal with me directly.
The team
Small team. Direct access. No account managers.
When you work with RAST, you work directly with the people doing the work.
Rich Hull
Founder · Strategy, SEO, Ads & Websites
Rich plans your marketing and handles SEO and AI search, Google Ads, websites and automation — and he’s your main point of contact from the first call onward.
Alexa St. Clair
Content Creator · Social Media & Video
Alexa runs social media and video for RAST clients: planning content, filming, editing reels and keeping your pages active. With a background in theatre and storytelling, she’s at home on camera and knows how to make people stop scrolling.
What I’ve built
I don’t just use the tools. I build things with them.
A few of the businesses and systems I’ve created.
JustSpeak
My own audio-to-blog system. Clients record a quick voice note about what they know, and it becomes a polished, search-optimized blog post in their own voice.
A 350-page memoir, built with AI
I turned my own memories and 200 of my dad’s letters to my mum into a 350-page family memoir — using AI to organize, shape and publish it.
A lead-gen business, sold for seven figures
Started from scratch in 2018 to connect accident victims with the right attorneys, built up, and recently sold in a seven-figure deal. I know what it takes to generate leads that turn into revenue.
RAST Divi Accessibility
A WordPress plugin I wrote that automatically fixes common accessibility problems in Divi websites — part of how I help clients toward WCAG 2.1 AA compliance.
How I work
What you can expect from me
You deal with me
One point of contact who knows your business and does the work.
Plain English
No jargon and no smoke and mirrors. You’ll always know what I’m doing and why.
Test, measure, improve
I track calls, leads and bookings — not vanity metrics — and keep fine-tuning.
No shortcuts
No guaranteed-ranking promises or quick-fix gimmicks. Just real work that holds up.
Outside work
A bit more about me
Royal blue? That’s Everton.
If you’ve wondered why everything here is royal blue — I’m an Everton fan, and the club colors made their way into the brand.
A soft spot for old buildings
From a heritage homestead in Queensland to an old house in France, I’ve spent years bringing tired buildings back to life. Websites aren’t so different.
Three countries, one approach
England, Australia, France and now New Jersey, home since 2010. Wherever I’ve been, good businesses win the same way: they look after their customers.
Let’s see what we can do together.
Tell me about your business and where you want it to be. I’ll give you an honest take on what will help — no pressure, no obligation.
609-774-3865
Call Rich